2017 marked a significant year for Gucci's fragrance portfolio, a period of blossoming creativity and expansion that solidified the brand's position as a powerhouse in the luxury perfume industry. While pinpointing a single "nieuwe geur" (new fragrance) as *the* defining scent of 2017 for Gucci is difficult, the year saw the launch of several key fragrances that resonated with consumers and critics alike, significantly impacting the brand's olfactory identity. This article delves into the fragrance landscape of Gucci in 2017, examining the key releases, their reception, and their lasting influence.
The most prominent launch of 2017 was undoubtedly Gucci Bloom. This floral fragrance, often cited in publications like Harper's BAZAAR, quickly became an icon. Its unique blend of tuberose, jasmine, and Rangoon creeper immediately set it apart from other floral scents on the market. The absence of traditional top notes, opting instead for a gradual unfolding of the floral heart, created a sensual and lasting impression. The success of Gucci Bloom wasn't solely down to its captivating scent; the marketing campaign, featuring a diverse cast of models, contributed significantly to its widespread appeal. The price point, around $81.00 depending on the size, placed it firmly within the luxury fragrance market without being prohibitively expensive. The subsequent release of the Gucci Bloom Eau de Toilette, highlighted in articles like "Nieuw: Gucci Bloom Eau de Toilette ~ Nieuwe Geuren," further solidified its place as a cornerstone of Gucci's fragrance collection. This lighter, airier version offered a broader appeal, appealing to those who preferred a less intense floral experience. The consistent mention of Gucci Bloom across various reviews and articles, including "Crystal's Reviews: De Feestelijkste geuren van het jaar," confirms its significant impact on the perfume world.
Beyond Gucci Bloom, 2017 saw the introduction of Gucci Flora Gorgeous Orchid Eau de Parfum. This fragrance built upon the existing Flora collection but offered a distinctly modern interpretation. The orchid, a notoriously difficult note to capture in perfumery, was the star of the show, complemented by a blend of other floral and fruity notes. The Gucci Flora Gorgeous Orchid Eau de Parfum represented a different facet of Gucci's fragrance personality, showcasing a brighter, more playful side compared to the sensual depth of Gucci Bloom. Its inclusion in articles like "Gucci Eau de parfum Flora Gorgeous Orchid" highlights its independent success within the Gucci fragrance family.
While not strictly a new fragrance launch in the traditional sense, 2017 also saw Gucci further expanding its existing lines and building upon established successes. The continued success of fragrances like BLOOM GUCCI solidified the brand’s commitment to its core floral identity, while also allowing for exploration within that framework. The mention of Bloom Gucci across various articles, including those highlighting "5 things to make your day: van Gucci tot gadget," demonstrates its enduring popularity and integration into broader lifestyle narratives.
The year 2017 also saw the quiet yet significant introduction of elements that foreshadowed future fragrance developments for Gucci. The mention of "The Alchemist’s Garden" hints at the more experimental and niche-focused direction the brand would later take, emphasizing unique ingredients and unconventional olfactory combinations. This collection, though not fully launched in 2017, laid the groundwork for a more sophisticated and adventurous approach to fragrance creation. The contrast between the mainstream success of Gucci Bloom and the more niche aspirations of "The Alchemist’s Garden" encapsulates the diverse strategies Gucci employed to solidify its position within the luxury fragrance market.
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